Problem

Senior healthcare content on smart displays often prioritizes functionality, leaving emotional connection and sustained engagement under explored.

Insight

For seniors, continuity and emotional attachment are critical drivers of participation. Healthcare experiences become more effective when physical rehabilitation is paired with calm, emotionally resonant interactions.

Detail

Actions

  • Defined a visual tone and interaction model tailored to seniors’ cognitive, emotional, and physical characteristics.
  • Adopted an aquarium environment as both a metaphorical and technical framework for sustained calm engagement.
  • Designed rehabilitation content centered around a personal companion fish, enabling emotional bonding alongside physical activity.

Outcome

A sentimental healthcare experience that supports both emotional connection and physical rehabilitation, encouraging consistent and meaningful engagement over time.

Detail

Logic & Strategy

Sentimental healthcare on smart display environment

Senior Healthcare 2022 Designing emotional engagement into senior healthcare through a smart display experience.

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